Revolutionizing Itinerary Planning with Trip It Up: Our Smart Agentforce Companion
- Vinit Jogani
- Jul 7
- 3 min read
Updated: Jul 9
What is Trip It Up?
Trip It Up is a smart conversational AI agent developed using Salesforce’s Agentforce capabilities, tailored to help users to:
Plan travel itineraries to global destinations
Customize trips based on interests and number of days
Suggest accommodation and travel packages based on budget
Book and manage flights, hotels
Modify or cancel existing travel arrangements
It serves as a digital concierge that not only automates planning, but also integrates with human support for complex needs, ensuring the perfect blend of automation and empathy.
How it’s Built
Our journey begins on the Trip It Up Community Site, built using Salesforce Experience Cloud with Agentforce service agent. This is the central place where users can interact with the platform — explore destinations, review itineraries, hotels, flights, and engage with our AI agent for personalized travel planning.
Intelligent Itinerary Planning: How It Works
Trip It Up engages users in a natural, conversational way. A user simply provides their desired destination, number of travel days, and personal interests — and the agent crafts a tailored itinerary instantly.
Key Features Include:
Interest-based Recommendations: Adventure, relaxation, culture, food — Trip It Up curates the experience based on the users’ need.
Day-wise Itineraries: Activities, locations, and timings — organized by day.
End-to-End Booking Integration: From flights to hotels, all in one flow.




Flight and Hotel Booking: Smarter Travel Management
Beyond planning, Trip It Up allows users to book, update and cancel flights and hotel stays directly within the chat interface. Users receive real-time responses with flight options, prices, and stay preferences.
Capabilities include:
· Flight Search by city, date, and type
· Hotel selection by location, star rating and budget
· Modifications and cancellations with confirmations
Conversations with agent regarding Flight details and Flight Bookings



Conversations with agent regarding Hotel Details and Hotel Bookings




Human Agent Handoff for Complex Queries
While Trip It Up handles the majority of requests via AI Agent, it’s built with a seamless escalation system. If a user presents a complex issue — like special assistance, visa documentation, Refunds, or urgent rescheduling the AI Agent can:
· Recognize escalation triggers
· Route the conversation to a human travel expert
· Transfer all contextual data for smooth transitionThis ensures that no customer request goes unanswered, regardless of complexity.
Conversation transferring to the Executive (Human)

Salesforce Features Used
Agentforce Agent
Custom Topics: Ref - Create Agent Topics
o Itinerary Planner: Collects destination, days, interests and create itinerary
o Flight Booking: Collects travel information and provides / suggests best suited flight options
o Hotel Booking: Captures check-in/out days, city, hotel preference and recommends the
o Human Assistance: Escalates to a live human agent
Custom Agent Actions: Ref - Create Custom Actions
o Find Itinerary – A Salesforce Flow to find the list of available Itineraries from the Company’s available Itinerary list
o Update / Cancel Itinerary – A Salesforce Flow to update the number of pax or any other details in the booked itinerary
o Find Hotels – A Salesforce Flow Action to find list of available accommodation options in a particular city
o Book Hotel – A Salesforce Flow Action to book a hotel from the list of hotels available for the stay
o Get Flights – A Salesforce Flow Action to get the list of available flights between source city and destination city on a particular date
o Book Flight – A Salesforce Apex Action to book the required flight using external third-party API
Omni-channel: Used for transferring agent chat to human agent when requested by customer
Salesforce Flows: For custom actions
Apex: For custom actions written with code having complex logic
Experience cloud: Experience site for new or existing customer to interact with Agent and view their booking history
Why Choose Ngauge Digital for Agentforce Implementation?
At Ngauge Digital, our Agentforce implementations stand out for being:
· Context-Aware: Dynamic, real-time understanding of user preferences
· Deeply Integrated: With external systems for flight, hotel, and trip APIs
· End-to-End Configurable: From prompts to flows and escalation triggers
· Multichannel Ready: Slack, web, mobile – we deploy wherever your users are
Trip It Up is a prime example of how we bring Salesforce’s Agentforce AI to life — with precision, creativity, and measurable business value.
Let’s Plan Together
Whether you're a travel agency, hospitality brand, or customer service provider looking to build smarter assistants, we invite you to explore how we can help transform your delivery experience. Contact us today to discuss your Agentforce needs or schedule a live demo of Trip It Up. Let us take your customers on a journey — from conversation to destination
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