Salesforce Dreamforce 2025 - Key Highlights

Main Keynote​

“We’re entering the age of the Agentic Enterprise— where AI elevates human potential like never before,” said Marc Benioff, Chair and CEO, Salesforce.​

• Focus was on ‘Agentic Enterprise’​

• Few customer case studies showing problem solved and benefits of implementing Agentforce​

• Williams-Sonoma's "Olive“: Seamless mealplanning + gift curation + escalation handling​

• Pandora's "Gemma“: Maintains contextduring transfer from web-to-call usingAgentforce Voice​

• PepsiCo: Transferred field technicians intoSeller by guided post-work AI guidanceprompts​

• Dell: 67% faster supplier onboarding (60 days→ 20 days) ​

• Salesforce and OpenAI Partnership – GPT 5.0available in Salesforce (and other way too)

Agentic Enterprise​

An "agentic enterprise" is a business model where intelligent AI agents work seamlessly with human employees to increase productivity and drive growth.​

What it means?​

• Human-AI collaboration: ​It's a partnership where AI agents can reason, adapt, and perform tasks, while humans focus on higher-value creative and strategic work. ​

• Fundamental shift: ​This is not just about adding AI to existing systems but fundamentally transforming how work is done. ​

• Unified platform: ​Salesforce's approach is to unify its entire ecosystem with platforms like Agentforce 360,connecting people, data, and AI in a single, integrated environment. ​

Introducing Agentforce 360

An expansion and rebranding of the entire Salesforce platform to focus on AI agents and data unification.

It involves ​

• Renaming "Data Cloud" to "Data 360"positioning it as the “brains” of the platform. It turns scattered, unstructured data such as PDFs, tables, and images into useful context for AI agents.​

• Rebranding the core "Cloud" products ​

  • Sales Cloud to "Agentforce Sales“​

  • Service Cloud to "Agentforce Service" ​

    
    

• New "Agentforce 360" architecture positions AI agents as central to the platform, using Data 360 as the data layer to power them.

Agentforce Voice​

Build voice-based agents that can answer calls, resolve issues, and even carry out transactions, all while staying connected to Salesforce data in real time

• ​Agentforce Voice combines low-latency speech synthesis, live transcription, and deep integration with Salesforce records.​

• When a customer calls about an order or a service issue, the AI can instantly pull their data, understand their intent, and take action, whether that’s updating a record, triggering a workflow, or handing over to a human agent when needed.​

• Agentforce Voice supports multiple integrations out of the box, including Amazon Connect, Five9, NiCE, and Vonage, making it easier to embed directly into existing contact center systems.

Agentforce Builder​

With its new conversational interface, design, testing, and deployment now happen seamlessly in a single workspace

• The way you build and test an agent will be more intuitive, streamlined, and connected than ever before.​

• The interface offers three flexible views: a doc-like editor for natural-language drafting, a low-code canvas for visual building, and a script view for developers who want fine-grained control.​

• Agent Script allows you to define agent behavior with conditional logic, precise tool use, and guided controls. ​

• You can test your agent’s reasoning, watch each decision step unfold, and adjust instantly before going live.​

Customer 360 Apps​

Agents in the Flow of Work​

• Agentforce Sales: Automates prospecting, qualification, and quoting with next-best actions.​

• Agentforce Marketing: Builds and launches campaigns, journeys, and assets autonomously.​

• Agentforce Service: Powers the Command Center for Service for proactive, always-on support.​

• Agentforce Field Service: Automates scheduling, integrates live maps via Esri, and enables hands-free data capture with Voice to Form.​

• Agentforce Revenue Management: Drives predictable growth with AI agents that empower sales, ops, and billing teams with agentic quoting, agentic billing, and consumption management.​

• Agentforce Commerce: Helps increase shopper conversion and grow cart size with conversational, guided shopping experiences and checkout.​

• Agentforce IT Service: Helps reduce IT costs and boost employee productivity by ending the portal-to-ticket era and deploying specialized AI agents to deliver 24/7 conversational resolutions everywhere employees work, including Slack and Microsoft Teams.​

• Agentforce 360 for Industries: Delivers faster time to value for every industry with new pre-built, industry-specific solutions like Agentforce Life Sciences, Agentforce Public Sector, and Agentforce Manufacturing.​

Agentforce Vibes​

A conversational AI coding assistant that can generate Lightning Web Components or Apex logic from natural language.​​

• It builds solutions that make sense within your org​

• It can reuse components, follow naming conventions, and check dependencies before deploying.​

• Each org gets 50 daily calls to the premium model(currently GPT-5), before falling back to an open model, so most teams can experiment freely.​

• You can test your agent’s reasoning, watch each decision step unfold, and adjust instantly before going live.

Power of Agentforce for Admins​

The new Setup Powered by Agentforce lets admins use natural language to manage users, create fields, fix permissions, and even build flows.

Power of Agentforce for Admins

You can ask, “Does Emily White have access to Accounts? ” and the agent will check and act accordingly. It will save lots of time for Admins.​

Some more information

Dreamfest​

• Headliners: Metallica and Benson Boone ​

• Beneficiary: All proceeds went to the UCSF Benioff Children's Hospitals ​

• Experience: An exclusive in-person event that included multiple stage sand a pre-concert happy hour